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大数据和RFID技术助力海澜之家产业链数字化升级

文章来源:满堂彩_满堂彩登录网址导航『欢迎您』 网络 发布时间: 2018-02-19 访问量: 人

服装业零售数字化大势所趋

满堂彩 lingshoushuzihuashifushiweilailingshoudebiyouzhilu,qibenzhishiyixiaofeizhetiyanweiqudong,liyongdashujuhexinjishujinxingchanyelianshuzihuashengji,tongguoxianshangxianxiayitihuashixianxiaolvyutiyandetisheng。

fuzhuangxingyechuantonggongyinglianzhangqicunzaigonghuozhouqizhang、chanpinyushichangxuqiutuojie、kucuncengcengjiyadengtongdian。suizhexiaofeizheduigexingsheji、shangxinpinci、fengfuskudexuqiuriyituxian,xingyeduigongyingliandexiangyingsuduheshendutichulexindeyaoqiu,gongyinglianshuzihuagaizaochengduzhengzaibingjiangzhangqichengweipinpaizongheshilideguanjianhengliangzhibiao。

满堂彩 tongshi,fuzhuanggongyinglianwuliubiangequshidehexinneihanshiqudaoronghe。erqudaotexingzaiyuyidong、kuaisu、suipian、rouxing、minjie。xinlingshouxia,zhongxingoujianrenhuochangdeguanxixuyaozuodao: congqudaoweiwangxiangshangpinjingzhunyunying;tishengzhongsuchang,chuangzaoshenduhudongtiyan;chuangxinshangpingongyingmoshi——gaibianchuantongdemianxiangdingdandekaifa、caigou、shengchandejiaofufangshi。genjuchanpintexingfenlei,caiqutuishi+lashijiehe。

满堂彩 rujinqudaoyufaduoyuanhua、suipianhua,daobigongyinglianbiange。lingshouqudongwuliuzhuanxingdeguanjiancizaiyugaopin、suipian、keshi、shishi、xietong。weilejiejuechuantongxianshangxianxiaguanlifenlihequdaokucunbutongdetongdian,yuncang、yunpei、yunxitongheyunkucundengxinlingshoujiejuefanganzhengzaidedaogengdafanweiyingyong。xiangbichuantongwuliueryan,xinlingshouwuliunengligengqiangdiao: lingjiannengli、danxingchulinengli、zidonghuanengli、yuncangwaibaode3plnengli、shujufenxinengli。

zaijintianshuzihuanenglimantangcaidangzhong,xuyaozhonggouchuantonglingshoudexiaofeichangjing、qudao,zhonggoumianduibutongdexiaofeizheyinggaitigongshenmeyangdejiejuefangan。zaixinshangyequdongxiadefuzhuangqiyemoshichuangxinzhong,hailanzhijiarangzhongrenyanqianyiliang。

“轻资产”+“重运营”的海澜模式

muqian“hailanzhijia”xianxiamendianyituozhandao5000duojia。jianchishengengzhuye、zuoqiangzhuye,lizumoshichuangxin,fazhanpinpaihua、zhinenghua、hulianwanghua、shuzihua,30zhousuidehailanjiuzheiyangcaizheyigegezhuanxingdegudian,congmingbujianjingchuandezuofangshixiaochangtuotaihuangu,fazhanzhuangdachengweizhongguofuzhuangxingyelongtouqiye,lianxuduonianruxuanzhongguoqiye500qiang,shixianlecong30wanyuanqibudaoyingyezongshouru1000yiyuandefeiyueshimaijin,shixianlecong“ganlanxing”xiang“yalingxing”dezhuanbian。

hailanzhijiabujinjinshiyijiazhizaoqiye,ershizhuanxingzhongdexinlingshou、dashujuqiye。qichenggongbeihoushiqingzichanzhongyunyingdemoshi(yalingzhuang):

满堂彩 qingzichan: jiangcunhuohezijinfenjiejigongyinglianshangxiayou

zhongyunying: shuchutixihuadepinpai、gongyinglian、yingxiaoguanlijizhi

hailanzhijiade5000duojiamendianjunweizhiyingguanli,yongyouhuoquan,zongbutongchoujingying。heyixianchengshizhongxindiduandeqijiandianbutong,fenbuzaisansixianchengshideyouzhijiebiandianyiqiduoniandeguanliyunying,zhanjuchengshihexinshangqu、shequ,jileidapizhongshikehu。

满堂彩 weilaijinian,sansixianchengshiyidonghulianwangjiangchengweiliuliangdezhuyaozenglianglaiyuan,bizhonggenrenkoujiegouquyuyizhi。qiahao,hailanzhijiasansixianchengshimendianbianbu31gesheng,fugai80%yishangdexian、shi。

满堂彩 2018nian,hailanzhijiayutengxundachengzhanlvehezuo,xianshangliuliangyuxianxiashujulianshou,dailaideshishuju、changjingdechengshuxiaoying。tengxunbujuxinlingshou,zuinandejiushisansixianchengshi,shenzhixiangzhendexianxialiuliang,erzheiqiahaoshihailanzhijiashanzhangde。hailanzhijiasansixianchengshideshuju,jidadifengfuleshujuku。duihailanzhijiaeryan,gentengxunlianshoutishenglehailanzhijiadexianshangxianxiashujuchuli、fenxi、yunyingnengli,kexingchenggengjingzhundeyonghuhuaxiang。hailanzhijiatongguoxianshang、xianxiahuiyuanhudong、shangpingengxinshujuhua、zhifuzidonghua,daoruxianshangxianxialiuliang,zuizhongzhenghechengyigeshangyouchanyeliankaifanggonghuopingtai。

利用大数据优化供应链效率

hailanzhijiajiyuzishenquanchengkonghuodeyunyingmoshiyoushi,jinnianlaitongguoyixilieshouduantigaogongyingliantixixiaolvyuminjiedu,weizhihuilingshoushidaizhuanxingshengjidaxialehangshidejichu。

智慧运营体系

shouxian,hailanzhijiayongyouyitaoshiyongyuzhihuilingshoushidaidejichuyunyingkuangjia。hailanzhijiazaiqianduan(mendian)caiqusuoyouquanyujingyingquanfenlimoshi、zhijiezhangkongmendianyunying,keyouxiaohuoquyishouxianxiaxiaoshouyuhuiyuanxinxi。houduanweigongyingshangtigonghongguanchanpinshejiyuzhidao,yougongyingshangwanchengxijieshejiyushengchan。zhongjianhuanjiecaiqujizhongwuliuguanli,tongyijinxinggongyingshanghuopinjieshouyucunchu、mendianhuopinfenjianyupeisong。muqianyijingzaixinxizhenghefangmiandajianlechangongxiaoxietongtixi,shixianlemendian-zongbu-shengchanshangdexinxiliu、zijinliu、wuliu、gongzuoliuyitihua。

tongshi,hailanzhijiajiyuzhangkongmendianyunyingdeyoushi,zaizhongduanqudaoyezaijinxingyixiliezhihuihuashengjiyutansuo: rujiyuyierxianchengshijigouwuzhongxindeyunyingdashuju,buduanjinxingzhengtibujudeyouhuadiaozheng。zaimendianyunyingfangmiancaiqushujuhuaguanli,keshishitongguoquanguomendiankeliusuofankuidedashujujiankongshichangqingkuang,bingweihouqichanpincaigou、quyumendianchayihuaxiaoshoutigongshujuzhicheng。

RFID的应用: 提升智能仓储收货、盘点的工作效率及数据的准确性

满堂彩 weifuzhuangzhirurfidxinpiandejucuodadakaiqilehailanzhijiazaigongyinglianduandeyicixinxigeming,tongguoruanjiandetouru,youxiaoditishenglecangchuwuliuxiaolv,jiangdigudingzichanherenlichengbendetouru。

jutilaikan,hailanzhijia2014niankaishitoururfidjishudaitichuantongtiaoxingma,jiejuelechuantongtiaoxingmabenshenshibiechuantoulicha、bukepiliangduqu、cunchuxinxiguoyudanyiwufaduifushijinxinggengduomiaoshudewenti。weimeijianyifupeidaishangrfidbiaoqianhou,zaizhongjianwuliuhuanjieshixianlefuzhuangshangpinxinxidepiliangsaomiao、shishishangchuan、biduiyufenleichuzhi,shixianjingzhunkuaisudefenjianzhuangxiangdenggongzuo,rengongchengbenjiangdi2/3,fahuoxiaolvtigao5beiyishang。

满堂彩 zaimendian,ketongguozaishiyijianyujinchukoupeizhirfidsaomiaozhuangbei,zaibujiudejianglaishixianzhinengshiyijian、wurenshouyindenggongneng,dafudutigaokehuxianxiagouwutiyanyuxiaolv。zaihouduan,tongguoyunjisuandashujujishu,jianlilegongyingliandeshishijindugenzongxitong,kejishizhangkonghexingongchangjinduyupinzhi、gongyinglianyunyingzhuangkuangdeng,bianyuxunsujueceyufanying。

海澜之家向选定的RFID标签供应商提供商品品号、色号、规格、数量等SKU(库存量单位)信息,RFID标签满堂彩供应商负责将这些信息写入芯片并发往服装生产商,再由服装生产商将这些带有RFID标签的吊牌绑到服装上。

海澜之家的供应商赊购+类直营模式是核心优势。而在其2016年半年报中也提出: 进一步扩大对RFID技术的运用,大幅提升智能仓储收货及盘点的工作效率与数据的准确性。海澜之家“RFID流水化读取系统”,为服装贴上高品质RFID标签,采用“通道机”模式,流水化读取服装RFID信息,实现成箱服装商品信息的批量扫描、实时上传、比对与分类处置。该系统投运后,大幅降低用工成本,提高收发货效率,为服装企业优化供应链管理做出有益探索。

满堂彩 dangranrfidjishudeyingyongbujinjinzhiyouzaicangkuli,bingqie,kejiangrfidjishuyingyongyuchengyigongchangguabiao,wuliuzhongxinshoufahuo,mendiankuaisushouhuo、pandianjizhinenghuaguanlidengfuzhuanglingyugegehuanjiedeguanli。nenggouxiangxiangma,hailanzhijianenggoukaozhezheiyimeixiaoxiaoderfidxinpian,zhidaonajianyifubeinaqilaiguo,beinadaojingziqianmianbihuaguo,beinajinshiyijianshichuanguo,nazhongyifuzaibeifangmaidezuihao,nagehuasenanfangrenhenqinglaideng。zheixiezaiweilaidounengyikaorfidershixian。

智能物流园——海量存储、高效运转

满堂彩 hailanzhijiashijicenglougaodewuliuzhongxin,quanbuzhinenghua。jinnianlai,hailanjituanxianhoutourushiduoyiyuanmantangcaihailanzhijiawuliuyuan,shixianlefuzhuangcangchuyouchuantongpingdiduifangxianggaoweilitizhinengzhuanxing,tongshihaicaiyongyeneizuixianjindesapxinxiguanlixitong,genjumeijianhuopinduyoudetiaoxingmaquanliuchengjinxinggenzongguanli,zhunquezhangwocangchu、peisong、xiaoshoudenggegehuanjie,zhenzhengshixianlehailiangcunchuhekuaisuyunzhuan,dadatigaolewuliuchuyunhuanjiedegongzuoxiaolv。

海澜之家的新零售探索

借助数字化工具引流拉动销售

jinqi,hailanzhijiaqixiadechaopai“heijing”yutengxunzhihuilingshouhezuo,tongguoshuzihuagongjupintuanxiaochengxu,chenggongxiyintengxunshengtaideyouzhixianshangyonghudaoxianxiamendianjinxingxiaofei,yizhouneimendiandanliangzengzhang480%,daidongquanpinpaixinkezengzhang100%,daodianquanhexiaolvchaoguo70%,qiechendianleyouzhishuzihuahuiyuan,tigaozhuanhuabingladongxiaoshou,weiyejietigonglexianshangxianxiaronghedatongdexinsilu。

· 拼团小程序与特别促销结合,将微信优质用户引流到门店消费。在腾讯智慧零售的支持下,黑鲸开发小程序——黑鲸百元神券,一月内快速上线,鼓励消费者通过小程序拼团领券,并给出极具吸引力的代金券,消费者拼团成功后,授权微信登录小程序,领取200元卡券,小程序自动推荐3家附近门店,引导到门店购买核销。

· 从种子用户到社交裂变,全渠道推广实现消费者最大化触达。满堂彩黑鲸拼团小程序首先通过基于LBS技术精准推荐的朋友圈广告与公众号图文带来了大批种子用户,并在不同渠道获得推广扩散,最大范围触达消费者。

jinnianlai,hailanjituanqixiade“hailanzhijia”dengpinpaitongguotianmaodengdianshangpingtaiyuxiaofeizhelingjulihudong,tuozhanxiaoshouqudao、tishengshichangzhanyoulv。zaishunianlaide“shuangshiyi”dianshanggouwujiezhong,hailanzhijiabiaoxianfeichangqiangyan。

服装外卖——“一小时达解决穿衣突发状况”

满堂彩 dakaimeituanwaimai,xiadanyijiantxuhuoyitiaokuzi,ranhouzuodengwaimaixiaogeyixiaoshisongda?tingqilaikenengyouxieguai,danhailanzhijiadequejiushizheiyangzuole。

满堂彩 2018nian7yue23ri,hailanzhijiatongguoweixingongzhonghaoyiyitiao“hailanzhijiabeimeituanwaimaixiaogegeweidu”dexinxixiangwaixuanbu,takaishizaimeituanwaimaishangmaiyifule,mudeshijiejueyixienanshichuanyichangjingzhongde“tufazhuangkuang”,youdianshinengyixiaoshisongda。zheixiangmantangcainengbangxiaofeizhejiejuezhurumashangyaojianzhongyaokehu、yifuturanzhanshangmingxianwuzixuyaogenghuan;chuanzhexiuxianfudezhouwu,linshibeitongzhiquzhongyaoshangwuchanghe,xuyaozhezhengzhuangdengtufawenti。

满堂彩 zaimeituanwaimaipingtaishang,yixiehailanzhijiademendianyijingkeyibeixianshichulai。jiemianxinwenyibeijingxinchengshiguangchangzuodingwei,diankaimeituanwaimaixianshidefushipindao,huizhijiexianshifujindemendian,jinrumendianyemian,jikexuangousuoxudeshangpin。xuanhaochima、yanse,zhifu6yuanpeisongfei,jiukeyixiadanle。

xianran,hailanzhijiashishitutongguogaoxiaopeisong、jiyumendiandiliweizhixiyinfujindexiaofeizhe,shenzhijiangtamenyindaozhimendian。

满堂彩 dangranbiqibaozhuangshipin、rihuaxiaofeipindengbiaozhunhuachengdujiaogaodeshangpin,fushileishangpingengrongyichuxiansecha、chimabuheshidengxuyaotuihuanhuodewenti,zheiyeshihailanzhijiazheiyileifushiqiyemianlindezhuyaowenti。hailanzhijiazaihouqihuijinyibutansuoxindemoshi。

 

满堂彩 hailanzhijiajinqideyixiliehuodong,chenggongdejiangxianshangyonghuyinliudaoxianxiamendian,liandongxianshangxianxia,xingchengbihuan,tishenglegukexiaofeidexinxianganyuzhenshixing,chengweifuzhuanglingshouxingyexianshangyonghuzhuanhuaweipinpaihuiyuandeyicichenggongtansuo。

结语

hailanzhijiatongguodashujujizhihuihuagongjudeyouxiaoliyong,shengengshichang、quanqudaobuju、jingzhunyingxiao,tongguozhihuilingshouxinjishudeyinru, rangqiye、chanpin、pinpai、xiaofeizhe、qudaodengxingchengyigeyoujidezhengti,youhualekehutiyan,chengweixinlingshoudechuangxinjianxingzhe。

youbieyuyiwanglingshouxingyederenheyicibiange,fuzhuangxingyedezhihuilingshouxutongguoliuliang、shujujilianjiedeyoujijiehe,duixingyeshixianzhenggejiazhiliandequanmianzhuanxing,erlvxianyongbaozhihuilingshoubingjijijinxingzhuanxingdeqiyezaijiazhiliandezuiqianduantishengleyanfadeyouxiaoxing,jiangfuzhuangchanpinhemantangcaijinsuishichangqushi,buduanyinghexiaofeizhepianhao,bingtongguodazaogaoxiaoneng、zhinenghuadegongyinglianqudelexianzhudechengguo,zaixinlingshougemingshangjianghuijixushuaxinchengguo、chuangzaojiaji。

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